09 May (New Exclusive Written Interview) The Liquids Club Talks Bottled Water With Imperial Hustle |
(New Exclusive Written Interview) The Liquids Club Talks Bottled Water With Imperial Hustle
1. How competitive is the bottled water business and is it very lucrative?
Some facts according to the International Bottled Water Association: The bottled water industry has had a remarkable, decades-long streak of vigorous growth. As a matter of fact, bottled water passed a major milestone in 2016 when it surpassed carbonated soft drinks to become the largest beverage category by volume in the United States. Also, according to the Beverage Marketing Corporation (BMC), total bottled water volume grew from 11.8 billion gallons in 2015 to 12.8 billion gallons in 2016, an increase of nearly 9 percent. This marked the third year in a row of accelerating growth. In terms of sales, revenues for the U.S. bottled water market in 2016 were nearly $16 billion in wholesale dollars, a 7.4% increase over the previous year and that increased to almost 19 billion in 2018. Nearly all of the bottled water sold in the U.S. is sourced domestically. In fact, imported bottled water accounts for only 1% of the U.S. market. Most people don’t realize that the vast majority of bottled water companies in the U.S. are small, community-based companies using local water sources and distributing their products within an average radius of 300 miles from their bottling facilities.
Despite the bottled water industry’s size, the amount of water actually sold is relatively tiny, compared to tap water volumes. U.S. public water systems supply more than 1 billion gallons of tap water an hour, every hour of the day. The total amount of bottled water Americans buy in one year would only supply U.S. tap water needs from midnight until 9 a.m. on January 1 So there is huge potential for growth and market penetration without over saturation
2. Do you guys plan on going public with your stocks in the future and can people buy shares of stock right now?
Yes, our plan is to definitely offer an IPO in the future. At this point, however, there is no stock available for the public.
3. How important is it to drink bottled water from the right brand and what are the benefits of drinking your bottled water?
It is critical and according to Consumer Reports, selecting the right brand may be a life or death decision. “Over the past few years, as consumers have worried more about the quality of municipal tap water, bottled water has surged in popularity. But a CR investigation has found that in some cases bottled water on store shelves contains more potentially harmful arsenic than tap water flowing into some homes”. Consumer Reports also states that “You can also limit exposure to arsenic in drinking water—tap or bottled—by running it through a reverse osmosis filter, but that can be pricey”. The vast majority of bottled water on the shelves today starts out the same, as tap water. The difference is in what is added or taken away from the source water. In our case, because Liquids Club water is filtered by reverse osmosis, the beginning process is literally cleaner and purer and we haven’t even added our unique blend of minerals that makes Liquids Club water optimally hydrating yet. We will cover the health benefits in more detail below, but one of the major reasons for selecting Liquids Club water is how we are easy on the environment. Our bottles are biodegradable and with the insidious amounts of plastic in our landfills, oceans, rivers, waterways, and seafood, it should make our customer’s content to know that with Liquids Club, they are not adding to the problem.
4. The Liquids Club stated that the company is introducing a collection of waters that are alkaline, electrolyzed and oxygenated. Break that down for the average individual that does not understand what was just said in that sentence?
These are the enhancements made to the water that set the Liquids Club waters part from the competition:
● Alkaline water is made to reduce the acidity of the body’s internal organs and blood.
● Oxygenated water is made to increase the amount of oxygen in the bloodstream reducing recovery times from exercise and increasing blood flow to the muscles.
● Electrolytes are chemicals that conduct electricity when mixed with water. They regulate nerve and muscle function, hydrate the body, balance blood acidity and pressure, and help rebuild damaged tissue. All of which also helps workout recovery and protection from dehydration in strenuous activities.
5. How much water should humans drink a day and what are the long term effects of drink water from the Faucet in your home without a filter?
Most experts recommend 8-10 glasses daily or a little less if you are eating hydrating foods such as watermelon, apples, or oranges. If you are in the southwest US during the summer then hydration becomes even more critical as you can quickly end up dehydrated or even in danger of a heat stroke if you are not aware and careful. Tap water in itself is not dangerous, its what’s found in the water that is the problem. For instance, long term exposure to arsenic, as mentioned above, has been related to a 5 to 6 point reduction in IQ in children compared with those whose exposure to arsenic levels was negligible. Regular exposure to small amounts of arsenic can also harm adults. A 2017 study published in the journal Environmental Research found a relationship between exposure to elevated arsenic levels and prostate cancer among men in Iowa. And public health officials in New Hampshire, in explaining their pending proposal to lower the state’s cutoff for arsenic in tap water, cited research that potentially identified health problems that appear at levels below 10 ppb, including “lung, bladder and skin cancer; cardiovascular disease; adverse birth outcomes; illnesses in infants; and reduced IQ. Also, by now we are all familiar with the ongoing tragedy in Flint regarding lead in the water supply.
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